Evaluating Broadcast Coverage

With an ever-increasing pressure on the fees invested by brands, the challenge has been set to all sectors to demonstrate their value. With broadcast (along with other sectors) continuing to come under close scrutiny, is an ROI all that matters or is the quality of the message of equal importance? This workshop will examine how, with more broadcast opportunities than ever before, PR professionals can ensure that their results are accurately valued and that their method of evaluation is appropriate for the campaign.

Workshop Booking Form

If you would like to arrange a date for you and your colleagues (maximum of 18) to attend this workshop, simply fill in the form below or call 020 7253 8888 and speak to Russell Goldsmith.

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